Smart Smile Dentistry
Award-winning dental care with modern technology in Gainesville
Located in the heart of Gainesville, FL, Smart Smile Dentistry built their reputation throughout the community as having a fresh outlook on dental care with their high-tech technology, modern office design, exceptional expertise, 5-star customer service, and a brand-new award for the best dentist of Gainesville.
Deliverables
- brand development
- UX + visual design
- content strategy
- information architecture
- front end development
- back end development
Extending client’s passion to their online presence
Smart Smile Dentistry, a technology-driven, forward-thinking dental practice, wanted a website that reflected their high-quality services and dedication to their patients. To make their website vision a reality, Smart Smile Dentistry gave us a free hand on this project, and our creative gears started turning immediately.
Building more than a brand
The brief was straightforward: position the company in a stunning light and advance the brand across all communication platforms by crafting content that resonates emotionally with visitors. Many people dread visiting the dentist, necessitating a website design that sets the stage for a positive experience. Dr. Samant is not only a proficient dentist but also a warm and genuine person. Her team is committed to ensuring that visits are relaxed and stress-free. It was essential for the website design of this dental office to reflect these qualities.
The final product
Because of the creative freedom we were given, we were able to achieve a truly artistic look that enhances the user’s personal experience and allows to build trust and loyalty with potential clients.
First of all, we created a custom website to serve as the foundation of all marketing efforts. With custom head shots and photos of the clinic, we established credibility of their reputed doctor and dental team at a glance. From customized buttons to strategically placed original photos, it’s immediately clear the Smart Smile Dentistry’s website shouts “We are the best at what we do.”
Our modern design aligned with client’s approach to dentistry, the original photography and custom content that is bold, unique, and tells an entertaining brand story, gave it an authentic, personal touch. But far more than a facelift, we built a site that is much faster, fully responsive, and retina ready. Each service got its own page, making the site user-friendly, and multiplied its SEO value.