Content Marketing
The third and final part of the series is content. Writing high quality SEO content on a regular basis is a must for any business, blog, or website. It doesn’t matter what niche you’re in or the size of your business.
With good quality content you will improve your page rank. That means you’ll be ranked better in the search results, so more people will find you. But you need to keep up with producing new, unique content. Your company’s blog needs to be updated on a regular basis, and you need to watch out for over-optimization.
Let’s take a look at how to do this perfectly.
Focus on Your Readers, Not the Search Engines
While you want to use keywords, you always want to avoid stuffing your content with them. It’s important to think about the type of keywords people are using when looking for topics in your niche. Think about the long-tail keyword phrases, not the one words that people really don’t use that often.
Write with your human readers in mind. When the content can be read naturally and easily, people will share it and promote it for you. Readers recommend it to others, and the search engines will pick up on this. They’ll see that you’re relevant for phrases and will boost your page rank because of that.
Keep Your Content Unique
People are fed up of the same old content regurgitated over and over again. They don’t want to be told something that they can read elsewhere. Your readers want something exciting and unique. This can be done through the use of personal experiences or through outside-the-box thinking.
Search engines love ranking unique content highly. They know you’ve thought about your readers and will be highly appreciated by those using the search engines.
That doesn’t mean you can’t write on a topic that someone else has covered. You just need to find a different way to tell the story. Put an angle to it that only you can offer.
Add Links to Other Content
Your content is the perfect place to create backlinks to previous content you’ve written. Interlinking your content will help to keep readers on your site and build a relationship with them. That relationship will help to increase the chances of them buying through you.
Links to other content on your site will also help your page rank. Search engines like to see them. However, the best links are to those with a higher page rank than you currently have. If you have content on a higher page ranked website, definitely link to these. They suggest sources for your content to make you more credible.
Share Your Content Wherever You Can
Once you’ve written your content, you need to start sharing it. This will improve your visibility. Share all over social media, whether you’re on Facebook, Twitter, Instagram, or even Pinterest. Reddit, Tumblr, and StumbleUpon have also become popular options in recent years.
But don’t just drop a link and run. You need to include a short introduction to give people a reason to click. And make sure you research some hashtags, so you increase the visibility of your content. The more people like your content, the more they will share it. This makes it clear to search engines that you are valuable, so your page rank is boosted.
You can also rewrite your content for the social media sites. This is especially beneficial for the likes of Tumblr and Reddit.
Now it’s up to you to take advantage of these fundamental SEO strategies. The three methods all work separately and together, so mix and match to boost your page rank right away.