Community Partnership for Children
Protecting children. Fostering family stability.
Community Partnership for Children is an adoption agency located in Daytona Beach, Florida, serving Volusia, Flagler, and Putnam Counties. We created a new website to help them appeal to and reach more potential foster and adoptive parents who might provide homes for the many children in the care of social services.
Through clear calls to action and close attention to the UX flow, our design and web development team worked hand in hand to create a warm and welcoming website that would accomplish the specific needs of Community Partnership for Children.
Deliverables
- art direction
- UX + visual design
- content strategy
- information architecture
- front end development
- back end development
A digital home that connects people.
The end product of the website redesign has changed the way Community Partnership for Children communicates online, not only with potential foster and adoptive parents but also with other agencies. The highly-customized WordPress site is powerfully modular and will grow and change along with Community Partnership for Children and its strategic vision and direction.
The right website makes all the difference
A successful website must have a design and messaging that appeals to potential customers. It must be structured so it ranks in search engines and is easy to navigate. It must be built to convert site visitors into paying customers. Our client wanted to build a new website that would convey the quality and credibility of services offered, to start ranking organically on Google search for these services and, ultimately, to increase clientele.
The final product
We created an easy-to-navigate, mobile-friendly website with a beautiful theme to accurately communicate their brand message and connect with their audience. Based on our keyword research findings, we tailored all the written content on their site (using specific keywords and keyword phrases) that boosted their rankings on Google search, which in turn brought in more visitors and foot traffic through their doors.