Haile Medical Group opened its doors as a family-run practice more than 20 years ago in Gainesville, Florida. As a small, single-center practice coming up against multinational urgent care centers in the area, it was clear Haile Medical Group needed to be strategic with its marketing efforts. So, the practice’s co-owner, Alexander Kaye, MD, made a strong effort that Haile Medical Group was visible online and in the community.
Deliverables
logo design
content strategy
UX + visual design
improved information architecture
front end development
back end development
SEO analysis & implementation
We exist to help local businesses grow with technology and marketing you can trust.
Haile Medical Group has earned its reputation as a leader in the field of medical care, but it was time to reimagine its brand for a growing marketplace. To accurately communicate OPS’s value, we envisioned a new web presence powered by original photography, clear written content, and exceptional design.