Partnership For Strong Families
A project made for us
Located in the heart of Gainesville, FL, Smart Smile Dentistry built their reputation throughout the community as having a fresh outlook on dental care with their high-tech technology, modern office design, exceptional expertise, 5-star customer service, and a brand-new award for the best dentist of Gainesville.
“Communities coming together on behalf of the most vulnerable children demonstrates what community-based care was designed to do”– DCF.
Clear and comprehensive
The vision of PFSF is to be a recognized leader in protecting children and strengthening families through innovative, evidence-based practices and highly engaged employees and community partners.
We were brought on as a partner in taking their vision, communications goals, and core principles and transform them into a fully-integrated visual brand identity system and online presence.
We needed to do more
When we first met with the PFSF team, we quickly learnt their biggest struggle was an outdated website that was difficult to navigate and was not responsive. While they had incredible stories of success to tell, an impressive list of partners, and an incredible vision for the future, they needed help translating that into a visual message and a website that inspired others to take actions.
We approached this project strategy-first, starting our research process with in-person meetings in the PFSF office in Gainesville. To developed straightforward and powerful recommendations, it was necessary for us to understand their broad mission and goals, their long-term vision, and the dynamics of the organization. We also needed to learn about the audience behavior and user needs and started creating a transparent and trustworthy platform that serves for the benefit of children and families in the community.
The final product
Once we established a new art direction, site architecture, and core content, we built out the new responsive PFSF website on WordPress. The site includes custom home page design, flexible inner page templates, user permissions for editing, optimized photos and videos throughout, and beautiful user interface (UI) design that speaks to the forward-thinking nature of the organization. We built it in a way that would be easy for a small team to manage internally, allowing them to effortlessly add new content to the site without our involvement.