Need help with branding? We are the team for you!
Whether your business is large or small, local or national, branding is the key to distinguish it from your competitors.
Think of branding as of an umbrella under which many of your different products or services can be offered. Your brand identity will give your company tremendous economic leverage and strategic advantage in generating awareness in the marketplace.
You’ll never get a second chance to make a first impression. That’s why your company’s corporate identity is the critical building block on which all your other marketing efforts should rest. A brand is not a logo. It’s not just an identity. A brand is the sum of all feelings, thoughts and recognition – positive and negative – that people in the target audience have about a company, a product or service. If you can create trust in your brand, you create trust in your products and services and thus you are halfway there to make sales. Having a solid brand identity is crucial to your overall business success. Our branding services will ensure that all elements of your brand including the name, style, look, feel, spirit and vision match closely to your business represents.
Our branding services include:
- Research and planning
- Brand naming
- Brand strategy / positioning
- Concept development
- Visual identity
- Brand application
- Brand guidelines
We will develop your brand identity, including positioning, core messaging and visual elements that will engage your customers to associate your company and its products or services. We will define your unique characteristics — quality of your products or services, the specific way you do business and how others perceive you — to distinguish your company and set you apart from your competition.
Your logo / corporate identity is the most insightful representation of your company your existing and potential customers will have. It should provide a true impression of the personality of your business and the characteristics you wish to portray. We can help you develop the power of your brand and unleash it to the world. We always say that a company without a logo is like a person without clothes. Our logo design service offers a range of options to make sure you make the right impression and stand out from the crowd. We will provide fresh thinking, high quality eye-catching design to help develop your brand. Whether you have a large budget or a small budget, we can get you on the road.
Brand guidelines are crucial to consistently representing your brand across all future applications, including all marketing, advertising, mailing, online systems, documentation, accountant and any other forms of communication.
Covering all aspects of your new brand including chosen corporate colors (for both printed materials and online applications), typefaces, logo sizes and proportions, formatting, tone and style will ensure your brand is applied through a variety of mediums using established guidelines to keep a coherent and recognizable brand, which in turn delivers a much stronger impression of your business.
How can it benefit you? Having brand guidelines ensures your brand will always look as it should. Where your brand may skew, stretch or change direction, it will confuse your target market and may become less valuable.
This new corporate document will become an integral element of how your brand is perceived – not only internally but externally too – and will ensure that all future design and marketing activities are within the structure applied at the planning stage.