Having a web site for your business is no longer an option; it is a requirement. Having a single page website with minimum content no longer satisfies the website requirements for visibility. Search Engine Optimization, SEO is a component that you want to make sure your website has completely down packed.
Search engines are basically automated robots called spiders that follow links to search for content on webpages. You constantly need to fine-tune it because Google is constantly changing the rules.
As Search Engine Optimization specialists, we strongly advise against the use of any of the free solutions for a business website. There are some big players out there heavily promoting online website builder solutions, so it’s no great surprise that a lot of people are attracted to them. Using a free website builder platform, such as Wix, GoDaddy Website Builder, Webs or Squarespace provides only one true benefit to businesses on a budget: it is free. That one single benefit is actually costing your business more in lost revenues due to the platform’s weakness in Search Engine Optimization. Additionally, some of these website builder platforms cost much more on annual term to host. So your free website is not exactly free.
So why do you need a web designer and SEO specialist, when these big players promise you can design a web site by yourself for free? The answer is simple and short. You get what you pay for.
A free web site may be quick and easy. It unfortunately cuts many corners with regard to Search Engine Optimization. An experienced web designer will not only provide a professional design layout, but they will also ensure your website is well-optimized and your online presence grows your business. This includes more than just adding keywords and meta-tag descriptions. Optimization that includes both technical and content related aspects will give your website a great kick-start to be on its way to the top of the search engines.
Our point is more about what we and other small website businesses like us can provide and the way we provide it. We don’t believe you can yet get a quality website solution online for free. You can certainly get one affordably though.
Please look at our portfolio to see some of the web sites we have designed for our clients. If you need additional information just email us at [email protected] or simply call us for an informal chat about your design needs. Please read our blog titled Fundamental SEO Strategies For 2016 (part 1) and (part 2) to see what you can already do yourself to rank you site higher in Google.