As mobile devices has been rapidly becoming the preferred means of Internet access in both personal and professional settings, web designers are faced with the dilemma of developing mobile websites that can be viewed on a large variety of electronic devices. Responsive web design is a new design and website construction technique for achieving a single web design that works and renders beautifully on any device with any screen size. MediaPost.com offered the following three reasons why responsive web design is quickly becoming the most popular trend in website design and development.

• • 1. The Popularity – Responsive web design gathers momentum in a multi-platform world.

If it seems like every business is jumping on the responsive design bandwagon, it’s because they actually are. In less than two years, responsive web design has been adopted by majority of websites to make them mobile friendly for the booming mobile audience.

• • 2. The Optimization – Google has strongly endorsed responsive web design as its preferred format for optimal SEO.

Responsive Web Design also consolidates all inboard links to a shared destination, which eliminates the issue of inbound link fragmentation where the destination page is the same despite different URLs.

• • 3. The Expectation – 129.4 Million People in the United States own a smartphone

Mobile users have come to expect mobile friendliness when searching the web from their mobile devices. Experts predict mobile browsing will overtake desktop browsing over the next few years. According to Google, “67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.”

Responsive Web Design is a design and development practice that allows businesses to have a website that looks great across a wide array of screen sizes and resolutions. Think of it like water – it displaces to take up just the right amount of room, regardless of what size of container it is put in.

To learn how to improve results by integrating responsive web design into your mobile marketing strategy, contact DM Creative Studios today at 352-219-4571.

At DM Creative Studios, a creative Gainesville, FL digital marketing agency, we use just the right mix of traditional and online media channels to achieve your marketing goals. While some industries focus on print design and production and others on online marketing efforts, we strive to create a balanced approach where digital and traditional marketing media channels support each other so your marketing message is tailored to your target audience. To stay on top of the latest trends in mobile marketing, including responsive web design, contact DM Creative Studios today.

Read more at MediaPost.com.